We pursue this through education programs and public tours that connect Israelis to the Land of Israel, alongside grassroots activities like tree and flag plantings to channel these values into on-the-ground change. We also monitor and expose anti-Zionist incitement in academia and abroad while maintaining an active presence in the Knesset to advance legislation that protects Israel’s Zionist identity. Backed by tens of thousands of donors, activists, and the largest Hebrew pro-Israel social media following in the country we have become the voice of the Israeli majority.